The Malta Chamber Marketing Committee was established on August 10, 2011. The Malta Chamber is pleased to announce that the appointed members are:
Mr. Louis Olivieri (Marketing Consultant) - Chairman
Mrs. Emma Zammit Ciantar (Emma Diacono Ltd)
Mr. Morgan Parnis (MISCO International Ltd)
Mr. Charles Mizzi (Banif Bank Malta plc)
Mr. Kevin J. Borg
Ms. Diane Seychell
Members interested in learning more about the Marketing Committee are requested to contact Media & Communications Executive Diane Seychell on email: firstname.lastname@example.org
The Benefits of Marketing for a Business: its role in business development
Very often Marketing is seen as a cost but more often than not this is because marketing in the minds of many is still associated with and limited to the cost of advertising, promotions etc. which are only a few tools for the achievement of some of the business objectives. A better understanding of Marketing as a Science, its vastness and its role in creating/making use of various resources to achieve successful business results still needs appreciation for the development of the profession in Malta.
Marketing is often restricted to Creativity which is linked to agency work such as production and design. Marketing is much broader. It is a science that drives the growth of businesses by bringing new concepts to customers and winning customer’s minds and hearts. Marketing, through analytics, should be at the centre of every company’s strategy and execution plans.
The proposed objectives of the thematic committee on Marketing within The Malta Chamber of Commerce, Enterprise and Industry are to:
- Contribute to the development and recognition of the Marketing Profession
- Help businesses to embrace the marketing function
- Set standards
- Offer guidance on marketing matters to public authorities such as Malta Chamber of Commerce, Malta Enterprise…
- Promote an ethical approach to marketing
Please click here to access the results of a Marketing Survey carried out among Malta Chamber members.