The latest forecast on corporate events is that business conditions and budgets continue to improve at a healthy rate. It also reveals how professional meeting planners have an increasingly powerful role in the outcome of successful events, measuring effectiveness as well as being driven to focus more on myriad aspects of contingency planning.
There are a group of best practices that we use to assess and report the values of meetings. Very few companies measure for value, a lot of companies are measuring for success in terms of satisfaction and logistical efforts. In these cases, they'll be looking for mistakes and finding them, but not really assessing their value. However, there are ways of doing it properly, correctly measuring their ROI and capitalising on their efforts.
Building the business case is critical, to make sure that your clients are taking meetings and events into a strategic consideration and not seeing them as a tool or just as a way of delivering messages.
In order to develop meaningful measures, Bloom! helps companies define the purpose(s) of their events. Organisations that allow us to spend extra time on meeting design can align content with overall objectives. Meeting professionals like us provides clear guidance on purpose and outcomes of results, reporting and use.
For more information, visit www.bloom.com.mt, email [email protected] or call 9942 7223