Nadine Pecorella

Co-founder, Bloom!

Nadine Pecorella co-founded BLOOM! with her long-time work colleague Marilyn Lia in 2011.


The Business Value of Meetings

Thursday 10th August 2017

The latest forecast on corporate events is that business conditions and budgets continue to improve at a healthy rate. It also reveals how professional meeting planners have an increasingly powerful role in the outcome of successful events, measuring effectiveness as well as being driven to focus more on myriad aspects of contingency planning.

There are a group of best practices that we use to assess and report the values of meetings.  Very few companies measure for value, a lot of companies are measuring for success in terms of satisfaction and logistical efforts. In these cases, they'll be looking for mistakes and finding them, but not really assessing their value. However, there are ways of doing it properly, correctly measuring their ROI and capitalising on their efforts.

Building the business case is critical, to make sure that your clients are taking meetings and events into a strategic consideration and not seeing them as a tool or just as a way of delivering messages. 

In order to develop meaningful measures, Bloom! helps companies define the purpose(s) of their events. Organisations that allow us to spend extra time on meeting design can align content with overall objectives. Meeting professionals like us provides clear guidance on purpose and outcomes of results, reporting and use. 

For more information, visit www.bloom.com.mt, email [email protected] or call 9942 7223


Paul Bugeja

CEO of the Malta Tourism Authority


Sustaining the Valletta 2018 effect

December 2017

Now that Valletta 2018 is round the corner, it is satisfying to note that the build-up of marketing towards it has generated a positive effect for the Maltese islands.

Daniel Debono

EU affairs manager, Head of Brussels operations, Malta Business Bureau


2018: A Critical Year For The EU To Deliver

December 2017

When one looks back at President Juncker’s 10 political guidelines that were set at the beginning of his mandate, one concludes that this last Commission programme is a continuation of the work undertaken over the past four years, and aims to complete some of the political projects.

Louis Olivieri

Marketing Specialist


Corporate Anniversaries – More Than A Reason To Party

December 2017

It pays organisations to capitalise on special occasions with elements which contribute to and/or are compatible with the reasons for their existence and growth path.

Daniel Bugeja

Business Doctor


Excelling At The Foundations Of Your Business

December 2017

For a business to be successful, it is crucial for there to be continued incremental improvements in all areas of the business throughout.

David Galea

Chief Executive Officer, BEAT


Meeting The Challenge Of Business Process Digitisation

December 2017

Thanks to digitisation, companies are racing to migrate ‘analog’ approaches to customers, products, services, and operating models to an always-on, real-time, and information-rich marketplace

George Mangion

Senior Partner, PKF Malta


Can We Derive Renewable Energy From Floating Sea Panels?

December 2017

How can we tell if the constant barrage in the media to combat climate change is not another hoax like the millennium bug?