Farsons Brewery has just launched Cisk Lager on draught in the UK.
The lager was launched in association with Morgenrot plc, a leading UK importer and distributor during Pub 17, the only dedicated show for the UK pub industry, Cisk Lager is expected to be rolled out this year at a number of leading trade outlets across the UK.
“Our participation at Pub 17 was an important platform for us to present Cisk to the trade,” Chief business development officer Michael Farrugia. “Our partners Morgenrot plc are the oldest established importers of beers and wines in Manchester with local and national distribution.”
“The occasion marked an important turning point in our continued drive to penetrate the UK market with a credible and well respected UK distributor, with whom we expect to grow the brand and deliver on our vision to expand our international base.”
“We are very pleased with the trade response to Cisk at Pub17 and the high level of brand recall, which affirms our confidence that together with Farsons’ brewing expertise and our own on-trade experience and national coverage, we can make a success of Cisk Lager in the UK,” said Morgenrot’s commercial director John Critchley.
Meanwhile, Cisk Lager and other Farsons beers have been available for purchase on Amazon UK for some time now, driving brand awareness and availability for those consumers wishing to have Farsons’ beers delivered directly to their doorstep.