eSports company Unikrn, with a platform where users can exchange money for its UnikoinGold crypto token, has been awarded a gambling license in Malta.
UnikoinGold – which is based on the ERC-20 ethereum standard and is currently being distributed via a token sale or ICO – is being deployed as a medium for real-money wagering in licensed jurisdictions. And, with the Malta license, that will mean 80 per cent of the European continent.
"The European expansion means there’s going to be a large and soon-growing marketplace of users, including the real-money transition of already established users, who want to buy, exchange and use our token to bet on our platform,” said Rahul Sood, chief executive of Unikrn.
The company formed Unikrn EU through a joint venture with RBC, a leading online gambling platform in France boasting over 300,000 registered users and 1 million unique monthly visitors.
eSports – video games played competitively for both online and in-person audiences – are surging in popularity with young people, and are widely considered to be the fastest growing "sport" in the world.
Unikrn has the backing of high-profile investors like Mark Cuban, Ashton Kutcher and Elisabeth Murdoch.