The month of March will herald the return of Murphy, the bright pink running BRND WGN mascot who raises money for Hospice Malta.
Murphy became something of a local celebrity last year, when he raced in both the University Ring Road Races and the Vodafone Malta Marathon, all the while adorned head to toe in a shocking pink morph suit.
The flash of pink zooming past at these events certainly worked, as Murphy raised a total of €1,061 in 2016 through the online campaign set up by the Malta University Holding Company (MUHC) on Malta’s only crowdfunding platform, ZAAR.
This year Murphy will, for the second year running, be using ZAAR to help him reach a new fundraising record of €1,200. The user-friendly structure on ZAAR, and the ease in which people can make online donations via the site, leaves Murphy free to focus on the challenge of beating his ‘personal best’ at the 2017 Vodafone Malta Marathon on 5 March.
ZAAR Manager Matthew Caruana commented, “We are thrilled to be welcoming Murphy back to ZAAR for another year, to help him and his team raise much-needed funds for Hospice Malta. ZAAR – as a crowdfunding and social platform – really comes alive when it is used for campaigns such as this, as it mobilises people to become involved with a cause they truly believe in. We are confident that ZAAR will once again help Murphy to surpass his fundraising goal.”
Murphy has enlisted some friends to help him achieve this year’s target, who will support him through training as well as on the big day, besides modelling the hard-to-miss pink morph suit themselves at other events in the run-up to the Marathon.
One of Murphy’s crew, marketing assistant at MUHC Hannah Pace, is delighted to be making a difference again through their fundraising. “‘Murphy Runs for Hospice Malta’ was a huge success in 2016; it started off as a bit of fun and it turned into something so much bigger. I was overwhelmed by the amount of support we received from the general public and hope that 2017 will be no different.”
On Sunday 12 March, Murphy and company will also take part in the sixth edition of the BRND WGN & University Ring Road Races, where the MUHC team aim to raise even more funds for Hospice Malta, with half the proceeds of the Races being donated to help the continuation of vital Hospice services.
Visitors are invited to click on the ‘Murphy Returns to Run for Hospice Malta’ page on Zaar.com.mt to learn more about the project and cause.
For more information, please visit www.ZAAR.com.mt