Every new Jaguar Land Rover (JLR) vehicle line launched from 2020 will be electric or hybrid, the company has announced.
The first of the new models, the Jaguar I-Pace, will go on sale in 2018 and will be fully electric.
JLR chief executive Ralf Speth said the move was aimed at "giving customers even more choice".
"The internal combustion engine is state of the art," Mr Speth said, in comments to the BBC. "We will see this internal combustion engine, petrols and diesels, for many years to come."
"One thing is clear the future will be electric. Every new Jaguar Land Rover model line will be electrified from 2020, giving our customers even more choice."
"We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles."
Jaguar said it had also engineered an electric version of the classic Jaguar E-type car, known as the E-type Zero. However, it was intended as a concept car and would not be available for sale.
The car industry worldwide is seeking to show its green credentials following the Volkswagen emissions testing scandal and as governments ramp up efforts to limit climate change. In July, Chinese-owned firm Volvo said all its new models would have an electric motor from 2019, one year earlier than Jaguar's deadline.
However, both Volvo and JLR will continue manufacturing earlier models that have combustion engines.