Apple’s new iPhone 11 was unveiled on Tuesday evening as the company pitches its most ambitious feature for photography and videography through the new device’s dual camera, the second of which has an ultra-wide lens.
The launch was made in Cupertino, California with Apple’s senior vice-president of worldwide marketing, Phil Schiller, remarking that the iPhone 11 pro “enables a whole new level of photography”.
Apple’s new iPhone 11 comes in six colours, has two cameras and a longer battery life. It is being priced in the States at $699, which is $50 cheaper than the starting price of the iPhone XR.
The iPhone 11 Pro boasts three lenses and has been described as the “most advanced and detailed iPhone yet”. Apple says it is more energy efficiency and spatial audio sound, starting at $999.
Highlighting the pro-system’s features, Apple showcased images taken on the iPhone 11 Pro by a professional photographer, while also showing a short black-and-white film that was shot by director Diego Contreras and cinematographer Guillermo Garza.
Videos made with the iPhone 11 Pro cameras will shoot in 4k resolution at 60 frames per second.
“We think this is the most exciting iPhone we have made yet,” MR Schiller said.
Apple is currently facing a number of challenges to its business, including the US-Chine trade war to antitrust investigations in both America and Europe.