APS intensifying digital presence ‘via upgraded internet banking platform,’ no plans to reduce branches

24th January 2020

The Church owned bank says it is transforming its branches to reflect the changing needs of the customer. 

APS has been “intensifying” its digital presence via “an upgraded internet banking platform and mobile banking,” its CEO said today in a company statement.

In the statement, CEO Marcel Cassar mitigated fears that APS was going down a similar path to its competitors, such as HSBC, by reducing the number of physical branches on the island. Mr Cassar gave assurances that APS has no similar plans in the pipeline.

The bank highlighted its commitment to adapting its branches to meet the changing needs of its customers, saying they now resemble modern living rooms more than traditional bank branches.

“We are a long-standing community bank and still believe in the importance of being physically present for our customers. We have ten branches in Malta and one in Gozo, allowing us good coverage – and we would consider adding a couple more.

“This is a small network by any measure. Concurrently we are transforming our branches for the future needs of our customers, who will turn to their bankers increasingly for advice and counselling about their financial requirements. So our branches are looking more like modern living rooms with a range of spaces – from small private pods to larger meeting rooms,” he said.

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