Local crowdfunding platform ZAAR has launched a new survey that aims to measure the investment appetite of the Maltese community.
It is hoped that the short online survey, which is a joint initiative between ZAAR Crowdfunding and Grant Thornton, will offer valuable insights into how locals regard alternative investments, such as start-up financing and crowd investing initiatives.
“The survey results will validate the current market for crowdfunding in Malta, while helping us to understand what the local investor knows and thinks about investing in start-ups,” explains ZAAR Manager Matthew Caruana. “Not only will it help to determine the best way forward in terms of crowdfunding, but it will also be beneficial for start-ups to see exactly what investors are looking for. Likewise, the policy makers and stakeholders within Malta’s start-up ecosystem will also benefit from a better understanding of the current investment sentiment.”
In the 10-minute anonymous survey, participants begin by outlining their demographic information including their gender, age group, level of education, country of residence and average annual income, before answering questions in relation to their familiarity with investments and crowdfunding.
Respondents then go on to advise their risk tolerance level, if they have previously invested or have considered investing in various financial products, whether they have ever used or donated towards crowdfunding, and whether they would be interested in investing in start-ups.
Finally, since ZAAR plans to set up an investor community that will cater for potential investors in start-ups and equity-based crowdfunding campaigns, respondents are asked if they would be interested in joining such a group.
“Through the survey we also aim to establish possible interest in joining an investors’ club or community,” Mr Caruana continues. “ZAAR will organise events that will enable investors in that community to network and learn more about investment opportunities through seminars and pitches, so it could potentially offer a big step forward for the local investment market.”
Visitors are invited to take part in the short online investment appetite survey via the ZAAR website at www.zaar.com.mt/investment-appetite-survey/