Asos Could Block Your Account If You Return Too Many Items

5th April 2019

The company, which is the biggest online retailer in the UK and stocks more than 850 different brands, warned profits growth was slowing despite cutting prices to match rivals.

Asos, the online fashion giant hugely loved by Maltese shoppers, has changed its returns policy and could deactivate accounts suspected of being serial returners.

While it is lengthening the time allowed for returns of unwanted items, Asos said that if it suspects someone is actually wearing and returning goods or ordering and returning "loads", it might deactivate the account.

The company, which is the biggest online retailer in the UK and stocks more than 850 different brands, warned profits growth was slowing despite cutting prices to match rivals.

The company's note to customers, sent this week, states: "If we notice an unusual pattern of returns activity that doesn't sit right: eg we suspect someone is actually wearing their purchases and then returning them or ordering and returning loads - way, waaay more than even the most loyal Asos customer would order - then we might have to deactivate the account and any associated accounts.

"If this happens to you and you think we've made a mistake, please get in touch with customer care and we'll be happy to discuss it with you.

"We also need to make sure our returns remain sustainable for us and for the environment, so if we notice an unusual pattern, we might investigate and take action.

"It's unlikely to affect you, but we wanted to give you a heads up. Thanks for being a great Asos shopper!"


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