Betsson will be signing a 10-year agreement with Dostal Alley Casino, gaining market access for Business-to-Consumer (B2C) online sports betting in the US state of Colorado.
Betsson said the strategic move reflects its drive to grow in new regulated markets, providing access to the rapidly expanding online sports betting market in the US.
It explained that the initiative is a “first and cautious step” into the US market, designed to benefit Betsson with key learnings, brand presence and initial customers. The new market entry reflects Betsson's general business strategy of prudence where the aim is to grow in a financially safe manner, with low risk, ensuring a long term sustainable and growing business, it added.
Pontus Lindwall, CEO and President of Betsson AB said Dostal Alley Casino, which has more than 60 years of experience of doing business in Colorado, will play an important role in his company’s journey to build US presence. “The whole country has a strong culture of gambling and is now experiencing online penetration at accelerated pace, where consumers are transitioning from traditional retail outlets to also now bet on their mobile devices,” he commented.
Dostal Alley Casino’s CEO, CinDee Spellman, CFO of comments said that, with its decades of experience in online gaming, Betsson will surely bring “the very best experience to players in the Centennial State”.