Betsson Group has received the licence to conduct online gaming in Sweden, effective from 1st January 2019. The licence comprises the brands Betsson, NordicBet and SverigeAutomaten. Betsson now holds licences in twelve jurisdictions and pays local betting duties. The Swedish betting duties is set at 18 per cent.
The Betsson Group has been offering gaming entertainment to Swedish customers since 1963 and has been an instrumental driver in pushing the development of the Swedish gaming market. The gaming licence enables competition on equal terms and gives Swedish customers access to the games they desire under a Swedish regulation, which on the long term is positive for customers, operators and shareholders.
“It is good that Sweden opens up the gaming market for free competition in a controlled environment. We look forward to operate on our Swedish home market as a recognised operator on equal terms,” commented Pontus Lindwall, CEO Betsson AB.
In an interview in July with the Malta Business Observer, Betsson’s General Counsel Corinne Valletta had affirmed that the acquisition of a Swedish gaming licence would not change Betsson’s relationship with Malta.
“Operators that wish to offer their services to people in Sweden need to have a Swedish licence. It’s the same thing that has happened in many different jurisdictions, including Italy, England, and Spain. It doesn’t change the fact that we’re still totally committed to Malta. Malta is where our headquarters are, and that’s not changing. We’re not going anywhere.”