When you’re planning your marketing strategy, the obvious priorities are building people’s awareness about brand, connecting it to positive vibes, making it ‘customer friendly’, and most importantly, making it easy to remember.

Some view having your own business as liberating and relieving - however, this is rarely ever the case!

The EU’s approach should be also focusing more on promoting more investment in childcare and elderly care facilities and encouraging more fiscal incentives for working parents.

Public Relations (PR) is a tool which organisations can use to build and maintain image, reputation and relationships with all stakeholders.

Many of today’s management veterans remember the days when processes were stored inside people’s heads.

Larger EU member states want tax harmonisation, and some fear that a stalemate brought by opposition from small states can be ended if the European Commission triggers a neglected article of the EU constitutional treaty to suspend states' veto powers on tax matters.

The premise that CSR is a luxury afforded only to very large companies is a fallacy. Indeed, small and medium-sized companies cannot afford not to engage in CSR.

Companies cannot afford to employ staff without education or wait for them to learn only through experience, as this might be quite costly in more than one way.

The concept of venture capital has proven to be one of the most successful financing concepts in the United States, much to the envy of the rest of the world.

How dependent on you is your business? Would it operate as efficiently without your constant presence?

An organisation is built on the three pillars of people, technology and process.

Strategic planning is an essential dogma for successful businesses. However, simply creating a great plan does not mean that it will be a lucrative one, especially when it comes to putting it into action.

The European Commission has published a new education package comprising of three proposals that seek to improve European citizens’ skills.

PKF has the pleasure and privilege of inviting interested persons to visit the Cambridge Innovation Center (CIC) Thought Leadership centre in Rotterdam, the Netherlands.

Has marketing become digital? The answer is decisively no. Is digital important in marketing? Of course it is, and its importance will only continue to increase.

Financial literacy – or having the skills, knowledge and resources to manage your finances properly – could mean the difference between achieving success in the long run or not.

In the last few years, Chinese immigration has become an interesting topic, primarily due to a keen interest being shown by Chinese investors who have sought to obtain permanent residency or citizenship through the schemes offered by the Government.

Having strong engagement within a company yields better results in general

Change remains one of the most topical – and in many ways, still controversial – aspects of organisational management.

At a slow but unrelenting pace, the mood for change in Europe is getting stronger following the BEPS and ATID measures, not to mention the negative publicity from the PANA review.

Now that Valletta 2018 is round the corner, it is satisfying to note that the build-up of marketing towards it has generated a positive effect for the Maltese islands.

When one looks back at President Juncker’s 10 political guidelines that were set at the beginning of his mandate, one concludes that this last Commission programme is a continuation of the work undertaken over the past four years, and aims to complete some of the political projects.

It pays organisations to capitalise on special occasions with elements which contribute to and/or are compatible with the reasons for their existence and growth path.

For a business to be successful, it is crucial for there to be continued incremental improvements in all areas of the business throughout.

Thanks to digitisation, companies are racing to migrate ‘analog’ approaches to customers, products, services, and operating models to an always-on, real-time, and information-rich marketplace

How can we tell if the constant barrage in the media to combat climate change is not another hoax like the millennium bug?

Any success story has an equally interesting story of commitment by one or more that have chosen to give their utmost, irrespective of what is thrown at them.

The following 10-step framework has been devised to help small and medium businesses and their leaders towards developing a successful strategy to achieve breakthrough growth.

True and free journalism is indispensable in any modern democracy as it safeguards morality and ethics across all society.

Sponsorships can in be effectively used by organisations, whether profit or non-profit making, to achieve their objectives and communicate them.

On 25th October I had the privilege of addressing a national event of great proportion – EY’s Annual Attractiveness Event which drew a crowd of around 800 people.

In recent years, small and medium-sized enterprises (SMEs) have emerged from the periphery in government policy, and institutional as well as academic research, not least because of their acknowledged contribution to modern economies as employers.

"I am a believer that marketing is a people business."

Over the past decade the EU was unknowingly on track – or most would say in denial – towards a slow and natural death.

61 per cent of deaths at work and 15 per cent of serious injuries in Malta occur within the construction industry - a disproportionately high figure, considering that the construction industry accounts for only 7 per cent of the Maltese workforce.

It was my great pleasure as President of the Malta Chamber to welcome the Prime Minister of Malta Dr Joseph Muscat, and a vast portion of his cabinet recently, for a meeting with the Council of the Malta Chamber.

Business meetings yield real, tangible bottom-line results that can’t be achieved any other way.

Family firms are in fashion. Everyone seems to like them – management thinkers, politicians and the public. Everyone, that is, except the next generation.

Blockchain can eliminate the inefficiencies currently plaguing the property search process, empowering users to make faster, well informed decisions.

Irrespective of the size or type of operation, any organisation must be well prepared to undertake an internal process of evolution.

Over time, Malta will be able to look back, observe and appreciate the outcomes of reforms implemented as a result of agreements it facilitated when at the helm of the EU presidency.

As an employer or business owner with employees working in an office environment, cost efficiency is a chief concern; how little can I spend whilst still generating maximum performances from employees?

When we become a manager for the first time however we have to perform a necessary shift in mindset in order to continue to succeed.

The implementation of a marketing plan and business projects needs financial back-up and hence requires a budget allocation.

The news that a visually impaired man with a guide dog was refused entry to a local eatery sparked a strong public outcry.

Building information modelling (BIM) is a process involving the generation and management of digital representations of physical and functional characteristics of places. Is the local industry prepared for such a challenge? The short answer is ‘No’.

‘How can I combine my private and professional life?’ – All parents and carers are confronted with this basic question more than once in their career. And this is especially true for women.

Pricing is always an important consideration in business, especially in an environment of cut-throat competition, when we think that the market is saturated and that customers look for nothing else but price. But are we sure that this is the reality?

The aim of any bridge is to span from point A to point B, hopefully providing a shorter route and safe access. At iAS, we believe that bridges can serve as much more than a mere physical link between two points.

By now we are all familiar with the colossal mistake that occurred during the 2017 Oscars. In my 30-year profession, I have seen accountants blamed for many things, but it never occurred to me that we would also manage to give our two-penny worth at an Oscars event.

On 25th March, leaders of the 27 EU member states (UK excluded) will gather in Rome, together with Senior Representatives of the European Institutions, to mark the 60th anniversary of the signature of the Treaty of Rome. The timing of this special anniversary is almost Kafkaesque...

It might sound painfully obvious, but you really shouldn’t stick people with different backgrounds and different aims in the same office environment and expect them to thrive equally. However, a quick look around you might just prove that the exact opposite tends to be the case.

Following the questions in Part 1, here are a few more questions you should ask yourself when thinking of investing.

I am a firm believer in the EU project. I feel that there is a lot more that one can gain from being a member of the Union than remaining out of it.

With a few extra steps, your workspace can be transformed into an inspiring, functional environment to get the job done and save on space and money in the process.

That is the question we are starting 2017 with. It is definitely not the existential problem that Shakespeare’s Hamlet put to himself, but I think it is a good place to start.

Whilst most businesses carry out a number of effective marketing initiatives, the mindset of business leaders is on how a product or service is going to be sold – but even here it is essential to be clear on what we are selling.

In my last contribution to this blog, I outlined the main characteristics of the Investment Plan for Europe – the EU's response to reverse the decline in investment in the aftermath of the economic crisis. A number of key developments are worth highlighting since then.

Recruiters are ever on the lookout for innovative techniques to attract and assess quality talent. An example of this is gamification, the use of game mechanics to attract a larger audience – but this is just one small part of the revolution that is currently brewing in the world of candidate attraction. Artificial intelligence (AI) is another potent new ingredient.

Tech and finance have managed to combine seamlessly to give rise to FinTech. Financial Technology, also known as FinTech, is an industry composed of companies that use technology to provide financial services, enable provision of financial services (through utilisation of technology) or drive technological innovation in the provision of financial services.

Given that we’re moving into the year 2017, phenomena such as occupational sexism, wage discrimination and glass ceilings should, by now, have been firmly relegated to the history section of sociology books.

The selection process in the world of recruitment has remained unchanged for decades, but is it the best formula to identify the most suitable candidate for an open vacancy? It is worth questioning age-old practices to see if they are the best route to successful recruitment, particularly today where available talent is scarce, especially within the IT field.

Many argue that the EU lost its social conscience during the recent economic and financial crisis. State aid rules were side-lined for a while to assist ailing banks in a number of EU member states; temporary support measures were introduced in order for businesses to cushion the downturn; and ultimately the stimuli that the government had offered during the recession, which led to a substantial increase in sovereign debt in many member states, had to be repaid.

Having an identity is important for all organisations, whether profit or nonprofit making. In financial and legal terms, an organisation is described as ‘a distinct legal personality’. The term ‘personality’ can be viewed from a marketing perspective in the context of what makes up a corporate identity, and how it can be built.

Work-life balance is playing an increasingly pivotal role when companies formulate their HR strategies. This is in part due to the established reality that the tables have turned, and candidates are no longer subjected to one-sided corporate directives – ever more so within the IT industry.

Twelve years after the launch of the White Paper on pensions reform, Malta’s pension landscape remains an anomalous one when compared to other EU Member States and advanced economies elsewhere.

There's an invisible profit-killer running amok in your office. His name? Noise. His weapon of choice? Distraction. Wreaking psychological and physical havoc on your people, this unseen saboteur chips away at the bottom line of companies across Malta and Gozo.

Fintech seems to be the new buzz word the world over, and Malta is no different. Accenture reports that Global investment in Fintech in the first three months of 2016 reached $5.3 billion, a 67 percent increase over the same period last year.

In 2014, the Government passed legislation whereby individuals who choose to enter into a Private Pension Fund are entitled to a tax rebate of 15 per cent (capped at €150). On reaching retirement age, (between 50 and 75 years of age), one could withdraw 30 per cent of their savings as a lump sum, tax-free.

In part one, I addressed the problem of the ‘start-up fashion’ and why things can go quite wrong. But how do we fix it? Here is my five-point plan.

A brand is an asset of which value is measured by the percentage contribution to total profit. An organisation owning or representing brands is likely to enjoy many advantages through having them.

The pension conversation is a hot topic at the moment. In simple terms, it refers to ensuring that one manages to maintain one’s current lifestyle after retirement age. If one wants to travel and make more purchases in retirement, one will have to save more.

Are start-ups important? Yes, of course. But it looks like things can go quite wrong.

In her last blog post, Elena Grech, Head of the European Commission Representation, outlined the main thrust of the Investment Plan for Europe. Now, I would like to present the main findings of the stocktaking exercise one year after the Plan's launch, and give some pointers on the task ahead.

Home offices have become increasingly popular in Malta, ever since speedy and secure internet connections made more flexible work arrangements possible.

The 2007 reforms acted, unequivocally, as a break on a pension system which, had it remained unchanged, would by 2050 jeopardise Government’s ability to provide an adequate pension to future pensioners. The reforms in 2015 sought to strengthen the adequacy of the income of current pensioners receiving a low pension income and who are at risk of poverty.

Malta needs an economic and social development programme. These are words that I am choosing very carefully.

Things are rarely as bad as they seem – the drama is not as big, and shouldn’t be dealt with in such an unhealthy high profile manner, despite the environment of uncomfortable uncertainty, particularly for Britain, at the moment.

A common perception of marketing, derived through what we see, read and hear about every day, is associated with terms such as traditional marketing, content, social media, digital, and other media which in essence, relate to marketing communications.

Cyber-attacks have been on the rise in the past 12 months, and business organisations in Malta have not been spared from this digital global reality. Local organisations large and small have seen an increase in sophisticated and targeted security attacks, ranging from sophisticated phishing email attacks to malware attacks in the form of ransomware.

There is universal acceptance that the labour market patterns of men and women are different. The pension system is based on the traditional family model: an uninterrupted working career – resulting in male-breadwinner households. Gender differences render it more difficult for women to save for retirement than men.

What if much of our accumulated experience and education, familiar and comfortable mind-sets and decision patterns won’t help us manage our future businesses, projects, education and career – or become at least fairly questionable?

The wider side of the marketing function within businesses is that, in principle, the needs and wants of people and organisations need to be satisfied through the provision of products and services. How can we identify, anticipate and satisfy the needs and wants of customers whilst making a just profit?

The world of investments and finance is in constant evolution. Although market principles remain steadfast, the sector readily responds to change and has a proven track record as an early adopter of new technology.

There is a significant structural shift to detect in globalisation – an impact which will overturn the old order, upscaling and changing our perception by rethinking what it means to do business globally.

I must admit that I found the Green Paper on mobile government which the Malta Information Technology Agency (MITA) placed in the public domain earlier this year to be extremely disappointing. I understand that a Green Paper is normally far less detailed than a White Paper. Nevertheless, one would have expected that it would have presented a far more comprehensive overview of how mobile apps can be applied within Government and the strategic orientation thereof – given that smart phone technology has been pervasive since the late 2000s.

The European Semester is the EU’s annual cycle of economic policy coordination. Each year, the Commission undertakes a detailed analysis of EU Member States’ plans for budgetary, macroeconomic and structural reforms and provides them with country-specific recommendations intended to encourage national efforts to further boost jobs and growth for the coming 12-18 months.

Taking a quick look around, it’s impossible to overlook the tall buildings cropping up. The already established high-rise buildings will not remain so unique for a very long time – probably having been surpassed in a few years. This is the new allure. Yet, there is still concern with respect to the related economic, environmental and social implications.

The fertility rate is falling, and the world’s population is greying dramatically both in developed and emerging countries. A third of the global labour workforce will retire in the next 10 years, which will change the scenery as never before, as well as challenging public budgets. A generation of older people is about to change the global economy in many aspects, and will reshape the business landscape in rich countries as they become increasingly well-funded consumers.

The European Union is the result of the ‘desire of the peoples of Europe to transcend their ancient divisions in order to forge a common destiny, while remaining proud of their national identities and history’ – a noble project founded on the values of respect for human dignity, liberty, democracy, equality, the rule of law and respect for human rights, including the rights of persons belonging to minorities.

The two main political parties rarely converge on fundamental reforms necessary for the continued well-being of Malta; or when they do agree, they do so by shying away from such reforms so that the status quo is not upset. Both lead to paralysis in the short term as well as burdening future generations with onerous legacies.

Many new and arising disruptive technologies and developments are very welcome, but while a few are questionable, one type in particular may cause serious problems unless it is dealt with and strictly regulated.

Fintech, short for ‘financial technology’ seems to be the latest catchphrase in the financial services industry. However, there is more to it than meets the eye. Only last week, Dr Abdalla Kablan discussed this subject during the 9th Finance Malta Annual Conference.

Nowadays we are living in an information economy where interaction with individuals is assuming added importance. Technology is enabling organisations to become more relevant by taking a more customised and personal approach. With this digital transformation scenario as a backdrop, the European Union is strengthening data protection for individuals across the union by regulating data privacy through the General Data Protection Regulation (GDPR).

Today, even the pace of innovation seems to be on its edge, with technology and society evolving at a faster pace than businesses can adjust to. This is challenging any leadership to ‘adapt or die.’

It may come to be but it will not last. With due apologies to John Donne, no country is an island… economically speaking, at the very least.

The current College of European Commissioners took office in November 2014, at a time when the first signs of economic recovery from the financial crisis were just being registered.

At the beginning of the 20th century, the world’s urban population was only 220 million, mainly across the west. In 1900, two out of every ten people lived in an urban area. Today, more than half of our global population is living in cities – 55 per cent, according to the UN.

Following a recent publication in the Times of Malta, we are being asked on a regular basis whether an employer in Malta can have rules which regulate tattoos in the workplace.

2004 saw a wide-ranging reform of the pension system. The reform was not limited to the state pension, but embraced other fundamentals such as saving for retirement, increasing labour participation and addressing changing norms.

It is an undeniable fact that an economy cannot grow and flourish unless SMEs are fully engaged in the process. They are the prime driver both for GDP growth and job creation, contributing 73 per cent of value added and 78 per cent of total employment.

The world economy is changing at a pace never witnessed before in history. Is it all for the worse? No, most is the opposite!

Accountancy firms and similar professional services businesses (of all sizes) are not only competing for market share but also for the human resources necessary to deliver their services. Throughout the last ten years or so, there has been a constant scenario where local accountants’ supply was less than the demand.

The 22nd April is commemorated on an international level as Earth Day and, from that date up until 21st April 2017, more than 150 country representatives to the UN in New York will have signed the agreement reached at the COP 21 conference in Paris in November 2015.

Over the 168 years of its lifetime, the Malta Chamber has constantly kept tabs on where Malta’s commercial sectors were going, in order to stay ahead of the curve in all matters related to commerce and the economy.

The 6.3 per cent real economic growth registered in 2015 exceeded all expectations. This jump, which is higher both when compared to the previous year and the growth registered across the EU, has been building on the momentum set up in previous years.

I was delighted to be approached to contribute as a blogger on this impressive business portal. It well and truly does justice to the Malta Chamber and Content House Ltd, who have joined forces in putting it all together.

Regularly stuck in traffic, I keep wondering about wasted energy. Seeing the considerable time squandered and the quantity of fuels burned in private transportation, energy efficiency and convenience must be the prime motivators for technology improvements.