ENHANCING FINANCIAL CAPABILITY THROUGH RESEARCH-DRIVEN COMMUNICATION
Enhancing Financial Capability through Research-Driven Communication is organised by ĠEMMA Know, Plan, Act within the Office of the Permanent Secretary in the Ministry for the Family, Children’s Rights and Social Solidarity, which is the Maltese Government's platform promoting financial capability, under the auspices of Dr Michael Falzon, Minister for the Family, Children's Rights and Social Solidarity. The seminar is being organised as part of EuroMoney Week which is coordinated in Malta by the Malta Bankers' Association.
The objective of this seminar is to highlight the role which research undertaken by GEMMA, plays in communications aimed at enhancing financial capability. This research compares Christmas spending habits over the past two years and provides insights from focus groups coming from different socio-economic groups. The manner in which these research findings may be leveraged to help better empower financial capability and encourage people to take up of Third Pillar initiatives will also be addressed and participants may give their input and suggestions interactively.
The research is available to the public and can further assist in fashioning their communication directed at different audiences, including:
- educators seeking to reach young children at an early age,
- financial service providers to fashion their marketing campaigns to better interest potential clients,
- company owners wishing to improve wellbeing in the workplace through financial stability which is one of the key factors behind employee engagement; and
- human resource directors wishing to understand how better to reach employees to communicate pension schemes which affect talent retention and acquisition among others.
The keynote speech will address the propensity of rational beings preferring current consumption at the expense of future financial stability after retirement. The programme is available for download in the following link: GEMMA Financial Capability Seminar March 2020 Programme
Registration is FREE and may be effected online at http://bit.ly/GEMMA-Seminar_Register.