Ferrari To Launch 15 New Models By 2022 Under Camilleri

20th September 2018

The company’s first SUV, Purosangue, will be launched at the end of the five-year period.

Italian luxury carmaker Ferrari has said it will launch 15 new models by 2022, as it embarks on a new five-year strategy under its new boss, Louis Camilleri.

The company’s first SUV, Purosangue, will be launched at the end of the five-year period.

Mr Camilleri, who took the reins at Ferrari in July following the death of Sergio Marchionne, said his plan was "ambitious" but "do-able", based on a detailed framework.

Ferrari now wants to achieve adjusted core earnings of €1.8bn-€2bn by 2022, and aims to have 60 per cent of its range comprised of hybrid petrol-electric models by the end of the five-year plan.

Meanwhile, the company revealed its new limited-edition open-top racing-style supercar. The Monza will come in single-seater and two-seater versions as part of a new range dubbed Icona. The model is inspired by the classic Barchetta, a racing car made by the firm in the 1940s and 1950s.

Ferrari will build fewer than 500 of the two models combined. All of them have already been snapped up.

It will be on display to the public at the Paris motor show in October, where the company will also reveal pricing details. However, industry experts estimate that a supercar of this kind typically costs more than $1m (€854,000).


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