VisitMalta, the official tourism site for Malta and Gozo is an Official Destination Partner with the world-renowned Manchester United Football Club.
Following the announcement, VisitMalta observed that the island has had a “long and special relationship” with the football club.
Founded in 1959, the Maltese MUFC Supporters' Club is officially recognised as the oldest standing supporters' club in the world. In 1967, Manchester United started their European campaign which led to them winning their first European Cup by playing local team Hibernians FC in the first round.
“There is a very strong bond between the supporters' club, the islands and Manchester United, evidenced by the frequent visits of players and officials from Old Trafford to Malta,” the websites announcement reads.
Tourism Minister Konrad Mizzi said on Twitter:
“Having a worldwide fanbase of 1.1bn, this will help increase [sic] Malta's awareness to attract tourists and business travellers from existing & new non-traditional [sic] markets, whilst inc. #Malta's visibility around the world.