Joseph Farrugia – Live Your Brand Values And Truly Engage People

Rebecca Anastasi - 13th April 2019

“A firm should live according to its brand values, coupled with best HR practices that translate into positive relationships, attracting candidates based on tangible experiences and word of mouth,” says Joseph Farrugia, Director of StreetHR.

Employees are attracted to a firm for a multitude of reasons but, frequently, it has less to do with money than with the core principles practiced by the organisation, such as the implementation of family-friendly measures, and a company culture which respects each individual on both a personal and a professional basis. “A firm should live according to its brand values, coupled with best HR practices that translate into positive relationships, attracting candidates based on tangible experiences and word of mouth,” says Joseph Farrugia, Director of StreetHR, an HR and Recruitment Services firm founded in 2015, aiming “to provide a differentiated level of HR services in Malta.”

This approach, according to Mr Farrugia, translates into a recruitment style which ensures the propagation of “core values and principles which truly engage people and businesses.” In other words, HR best practices must be adopted in order to ensure a company is able to attract the best talent, encourage them to commit to the firm, as well as encourage engagement and retention, the Director explains. “Recruitment is, indeed, only a small part of a bigger picture and related priorities should be spread and complemented by a number of other practices within the organisation,” he underlines.

Furthermore, taking an integrated perspective is vitally important in today’s market, in which recruitment is a priority – as well as “an interesting challenge” – for any firm operating in Malta, Mr Farrugia continues. “My advice to employers is to avoid embarking only on cosmetic employer branding solutions, but rather dig deeper and ensure the firm’s brand image and core values are transferred to all levels of employees. Whatever the company’s strategic direction, vision or business model, it all starts by respecting people and by applying the right leadership styles to value and empower people in taking their organisations to new levels of performance,” he explains.

Indeed, StreetHR’s approach is to encourage human resource professionals, as well as business executives, to operate strategically “by placing the employee as the heart of business success,” Mr Farrugia asserts. To achieve this, the agency provides HR consultancy and outsourcing, tailor-made training and coaching solutions, as well as specialised recruitment services, to aid firms in dealing with this, sometimes, tricky terrain. “I don’t think it is news to state that recruitment has become an abusive instrument where people are just seen and presented in forms of sales value and revenue potential. Therefore, being professional and valuing people creates a reputation which transforms into talent attraction to the brand itself,” he concludes.

This article is one of a four-part series on recruitment, originally published in The Commercial Courier


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