Kind’s Auto Sales Ltd., which forms part of the Renmer Group, is celebrating its 90th anniversary since its establishment.
It all started in 1929, when founder Edward Vincenti Kind began importing an impressive number of products that included cosmetics, ladies’ shoes, household goods, radios and passenger cars. His shop was based in Republic Street in Valletta and he imported and sold world-renowned brands like GEC and Max Factor, as well as Buick and Chevrolet - both American car brands - and the British Austin.
After the end of the Second World War, Mr Kind made business contact with Daimler-Benz in West Germany and Renault in France. Meanwhile, in 1953, his son, the late Richard Vincenti Kind, who had been trained in the various firms represented by his father, bought all the shares and took over the running of Auto Sales Co. The rest, as they say, is history.
This year, the company will be reserving a part of the sale proceeds of each vehicle sold in a special fund. It plans to use the monies gathered to make a donation to an NGO every quarter. The NGOs have been chosen in such a way as to cover three different sectors, namely those who help people with medical or special needs, those that aim to promote Maltese promising musical talent and those that work for the preservation of Maltese heritage. In respect of the latter two NGOs, Auto Sales Ltd has paid for the restoration of a rare and valuable book at the National Library in the first quarter and has made a donation to the BOV Joseph Calleja Foundation.
During this anniversary year, all customers who register a vehicle of any of the company’s brands will be receiving a small special gift as a token of the company’s appreciation.
The main celebration of Kind’s 90th Anniversary took place on 10th April 2019. Several persons from the company’s principals Daimler AG and Renault SA attended, namely Vincent Tourette - Managing Director from Renault, Briony Hill – Renault Markets Coordinator and Importers, Robertino Renz – Regional Marketing & Sales Manager for FUSO Europe, and Kai Hoffman – Daimler Overseas Region Manager.
The reception marking the anniversary, held at Kind’s Auto Sales Ltd Mercedes Benz and Renault showrooms in Lija, was well-attended by both esteemed clients and all company staff members. Throughout the evening, attendees enjoyed musical performances by Red Electrick and Renault brand ambassador Ivan Grech.