Oxford Street, London, is to be the location of the first ever European Microsoft store, featuring a McLaren Senna car kitted out as an Xbox driving simulator, a gaming lounge and a community education centre where kids can learn how to write and understand code.
The shop will reportedly be 22,000 sq ft and will be a block away from the Regent Street Apple store which first opened its doors 15 years ago.
Multiple reports over the past few years have detailed the decline of the United Kingdom’s retail industry as more consumers switch to online shopping. In defiance of this and the consumer uncertainty thanks to looming Brexit, Microsoft’s store is set to open on Thursday.
The Guardian reports that it will showcase Microsoft’s surface laptops and PCs, Xbox gaming systems and new technologies such as HoloLens augmented reality headset, while offering help services and software products such Microsoft Office.
Speaking with the press, Microsoft’s UK boss, Cindy Rose, said the new store was a symbol of commitment by the company towards the UK market.
The new shop is expected to employ some 150 staff, while Microsoft employs around 5,000 people in the UK.
She was quoted as saying that the company has not been put off by the long and tiresome Brexit process, as can be seen by continued investment,
Microsoft’s biggest concerns for Brexit is recruiting talent from overseas and ensuring that data can flow through the jurisdiction without friction.
Reports say that the layout for the store is intended to attract young people, even setting up a dedicated spot to take selfies, where a digital backdrop can put the selfie-taker in front of Big Ben. A large conference room is also expected to be set up where entire work-teams can come in and learn how to use Microsoft products.