The number of tourists from Israel visiting Malta hit 16,666 in 2017, and the Ministry for Tourism is aiming to increase these digits this year and in the years to come.
The Malta Tourism Authority (MTA) is taking part in the annual International Tourism Exhibition Tel Aviv (IMTM) for the first time, in hopes of increasing Malta’s visibility to the market in Israel.
The MTA is also running parallel promotional campaigns in Israel with tour operators, as well as cultural programmes focused on Jewish heritage in Malta.
Air Malta will be flying to Tel Aviv five times a week in summer and three times a week in winter from next March. The airline is also in the process of having a sales distribution network in Israel, thanks to a network of sales agents and an increase in advertising in the Middle Eastern nation.