Malta is the EU country where a business is most likely to make use of social media, new figures released by Eurostat revealed.
Nearly 75 per cent of businesses in Malta use social media, well above the EU average which currently stands at 47 per cent.
The figures varied amongst member states – while Malta (74 per cent), Denmark, Ireland and the Netherlands (68 per cent each) scored highly, other countries such as Polanc (27 per cent), Latvia (30 per cent) and Bulgaria (34 per cent) ranked much lower.
While just under one third of enterprises in the EU used social media in 2013, this share had risen to almost one half in 2017.
Social networks such as Facebook and LinkedIn were the ones most widely used by enterprises across the EU.