Maltese Youtubers Will Start Earning Money From Their Content This Week

12th March 2019

Maltese artists and content creators will be paid for the videos they produce and circulate successfully online on YouTube.

The YouTube Partnership Programme for Malta will come into effect on 14th March.

This means that high-profile Maltese artists and content creators will be paid for the videos they produce and circulate successfully online on YouTube.

Online creators will also have access to more tools and resources in order to maximise the potential of their Youtube content.

A Government-organised activity will provide YouTube users with provide further information on how they can make the best use of the YouTube Partnership Programme for Malta.

“The government recognises the efforts made by Google in order for YouTube to have a specific version for Malta, the same as is happening in another 90 states,” a Government statement said.

“This means an end to the discrimination faced by Maltese YouTube users—it is now going to be easier for the talent and content producers to be reached and remunerated on a national scale.”

Parliamentary Secretary Silvio Schembri said that the work the Government had carried out would ensure that Maltese and Gozitan young people would enjoy the benefits of the digital economy.

In a statement, Nationalist MEP Francis Zammit Dimech also expressed his satisfaction at this development, adding that he remained committed to working in favour of Maltese artists and content creators, and thanking Google for “taking the right steps” to unlock the YouTube partnership programme after the successful launch of the local version of YouTube.


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