Mercedes-Benz continues to lead in premium segment despite ongoing model changes 

12th July 2019

In the first half of this year, 457,595 vehicles with the Mercedes symbol were sold in the Europe region.

From January to June, 1,134,729 cars were handed over to customers by Mercedes-Benz (-4.6% YoY). Unit sales decreased in the first half of the year primarily due to ongoing model changes for SUVs, the brand’s segment with the largest volume.

In the second quarter, Mercedes-Benz sold a total of 573,856 cars (-3.5%). Sales momentum in those three months came primarily from the new compact-car models, including the new A-Class Saloon worldwide, and the new B-Class and new CLA Coupé in Europe.

In June, the Stuttgart-based company with the three-pointed star sold 196,230 vehicles (-3.7%). Mercedes-Benz maintained its market leadership in the premium segment in the first half of the year in markets including Germany, the United Kingdom, France, Switzerland, Portugal, Sweden, Denmark, Finland, Czech Republic, Luxembourg, Greece, South Korea, Japan, Australia and Canada.

“After a challenging first half of the year, Mercedes-Benz continues to be at the top of the premium segment. We are particularly pleased with the great popularity of the new compact models. In the third quarter, we anticipate sales momentum from the new SUVs with the star,” stated Britta Seeger, Member of the Board of Management of Daimler AG responsible for Mercedes-Benz Cars Marketing and Sales.

“In July, two real customer favourites will be in our showrooms: the new GLC and the GLC Coupé. The GLC, which has been the highest-volume model in our SUV portfolio for several years, comes with the latest intelligent driver assistance systems just like the GLC Coupé and is equipped with MBUX as standard.”

In the first half of this year, 457,595 vehicles with the mercedes symbol were sold in the Europe region (-4.0%).

In the Asia-Pacific region, Mercedes-Benz sold 478,254 cars in the first half of the year (-3.1%).

In the NAFTA region, 30,808 vehicles were delivered last month (-4.1%). In the region’s core market, the United States, the prior-year level was reached with sales of 26,196 cars. Unit sales by Mercedes-Benz in the USA in the first half of the year totalled 147,396 vehicles
(-7.2%).


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