The number of enterprises conducting sales through e-commerce is up by 4.2 per cent, according to the National Statistics Office (NSO).
In 2018, total turnover generated through e-commerce sales amounted to €1.8 billion, an increase of 14.3 per cent over 2017. Indeed, 86.9 per cent of the total turnover generated via e-commerce web sales was derived from the enterprise’s own website or apps.
According to the 2018 survey on ICT usage and e-commerce, nearly all enterprises (97 per cent) used computers, as well as the internet (96.5 per cent). 1,864 (85.1 per cent) enterprises using the internet also had their own website.
However, while website usage has been continuously increasing in popularity, the majority of companies (94.6 per cent) only use it to provide a description of the goods or services offered, or to display price lists, which shows that there is much more room for local e-commerce uptake.
Big data usage has also increased in popularity during recent years, and in fact during 2018, a total of 554 enterprises analysed big data. Websites like Facebook and Instagram have proven to be valuable tools for businesses to get a better idea of who their customers are – over 62 per cent of the enterprises surveyed analysed data generated from social media.