Motorola has revived its iconic slim Razr flip phone with the new device featuring a 6.2inch screen which folds together when closed. Another smaller screen is present to display notification on its outer shell.
According to the BBC, the device will be sold for $1,500 in the US on 26th December, with other markets being served at a later stage.
The BBC quotes analysts as believing that the launch of Motorola’s arguably most well-known device will not have a significant impact on global smartphone sales.
Supporters of the move say the new Razr is at the very least an innovative statement product from Motorola, which currently holds an extremely small market share. It was acquired from Google by Chinese giant Lenovo in 2014.
Speaking to the BBC, Ben Wood from CCS Insight said that “in the current era of similar looking black rectangular phones with touch screens, the new Motorola Razr has the potential to bring some excitement back to the market.”
He adds that he has little doubt Lenovo will be able to keep up with demand once the device is available to buy.
Motorola is describing the new Razr as an “impossible” engineering achievement though a folding mechanism that closes flush against the other side. By contrast, Samsung’s Galaxy Fold has a sizeable gap between each screen when folded.
Motorola’s head of product development Glenn Schultz is quoted as saying that the company’s “zero-gap hinge allowed [sic] (Motorola) to bring to market a device that folds completely in half.”
He added “many didn’t believe we could do it, but let me tell you, it’s fun to work on something that everyone thinks is impossible.”