Taking The Long-Term View Through Succession Planning

Rebecca Anastasi - 13th October 2018

The success of a family business relies heavily on its ability to plan for the future, according to Albert Frendo, Chief Business Development Officer Credit at Bank of Valletta plc.

Post-independence, the Maltese economy has relied on the strength and sustainability of family businesses, which have become the bedrock of the islands’ prosperity. The recent spate of legislation – the Family Business Act, enacted at the beginning of last year – has highlighted the centrality of these small and medium companies to the country’s future, cementing into law initiatives and commitments aimed at guaranteeing continuity.

“Family businesses tend to think ahead,” Bank of Valletta’s Chief Business Development Officer Credit, Albert Frendo explains. “The philosophy behind a family business is to move beyond the short-term, with an emphasis on building an asset base for the founder’s children and their children’s children.” Indeed, these businesses are defined by two key elements, Mr Frendo states: values and resilience. “This was evident in the financial crisis when family businesses, especially in Europe, were considered the most resilient to the crisis. They absorbed losses, they sought to maintain their workforce and they soldiered on, knowing their objectives were not short-term. They knew the need to ensure a better future, to ensure a future for the next generation,” he asserts.

He aligns this commitment with that of the bank to support their customers. “We pride ourselves on it,” he says. “We live family business and we can share practical advice on how to conduct it. At BOV, we’ve always looked at succession planning and its importance in safeguarding the future.” He points to the changes which have occurred over the years, stating that, today, there is much more demand on organisations to ensure they abide by legislation. “The way we’re looking at businesses now has shifted dramatically. It’s costlier to run a business since you need to have proper governance and a proper set up,” he states.

The success of a family business relies heavily on its ability to plan for the future, according to Albert Frendo, Chief Business Development Officer

With reference to studies conducted on the sustainability of family businesses internationally, Mr Frendo notes that “there is a tendency for one to have a romantic view of a family business distant from office politics, strife or disjointed goals,” but the reality shows that only one third make it to the second generation and even less to the third. “Whether such statistics apply to Malta is a moot point – what one needs to question is whether the challenges that typically apply to family business internationally apply to Malta as well,” he explains.

Mr Frendo seems to think they do and he names poor succession planning as “an obvious challenge” which the bank is trying to mitigate by helping family businesses plan their survival and continuity. “In Malta, businesses, unfortunately, tend to look at succession planning as solely a way to save tax, but if you look at it in these limited terms, succession planning will not work, and your business will find itself in difficulty.”

This issue is compounded by another weakness of family businesses – the tendency for all decision-making to be vested in the hands of the founder of the business. “Rudy Giuliani, the ex-mayor of New York, is quoted as saying that a good leader is surrounded by good people. This sounds obvious but, in reality, there are a number of ‘leaders’ who prefer not to be challenged, and who prefer to be surrounded by loyalists.” These businessmen or women usually tend to take all decisions, and this has serious consequences on the future viability of their company.

Another concern highlighted by Mr Frendo was the resistance some family companies have to the idea of diversifying their businesses, especially as their families start to grow. Indeed, he sees diversification as key to counteracting the issue. “While in the short-term the business will be weakened as it loses resilience, in the longer term such a route may effectively be the best one to ensure business continuity,” he insists.

The success of a family business relies heavily on its ability to plan for the future, according to Albert Frendo, Chief Business Development Officer

Hence the need for good succession planning, which is heavily reliant on good governance, Mr Frendo explains, and “a good planner of succession planning is to ensure the business can continue beyond the person involved, while the person is still leading the company.” This goes “beyond identifying a successor”, Mr Frendo continues, “but ensuring the right notes are there for the business to be safe in its journey in this competitive and global world.”

He points to some success stories, stating that there are plenty of examples of lucrative, global Maltese family businesses, in diverse sectors, which have managed to make inroads around the world and, as a result, are trusted by international banks. “They have a well-thought out structure and are a safer bet which the bank can support, so they have more negotiating power,” he claims.

To help family businesses on their journey to implement good governance structures and ensure they live long into the future, the bank has embarked on a strategy which includes enhancing awareness of these issues. “We are proud to be actively working to create understanding of the importance of succession planning, allowing family businesses to live their credo and do something to ensure their continuity.”

He refers to the information seminars organised by the bank, in collaboration with the Family Business Office led by Dr Nadine Lia, bringing specialists and professional advisors who deal with family businesses in their day-to-day work to speak to those running such small enterprises. “The backdrop is this raft of legislation which is providing more impetus for people to get invested,” he explains.

Mr Frendo also describes ways in which the bank is incentivising customers to go through structured succession planning, aided by specialists provided by BOV, who also give professional advice. “We pride ourselves on knowing our customers and our experience and knowledge of the market can help our family business owners. While, in the past, the relationship may have been more about giving customers a feasible loan, today attention has turned to the long-term. This is ultimately in the customer’s own interest and that of his family, and we pride ourselves on being their partners.”

The full version of this article originally appeared in The Commercial Courier


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