Tesla’s unveiling of its first ever “cybertruck” in Los Angeles quickly turned into an awkward ordeal for CEO and founder Elon Musk after ‘bulletproof’ windows were smashed when being tested during a PR stunt.
Mr Musk addressed the launch of Tesla’s €35,000 armoured vehicle, marketed as the electric answer to one of Amerca’s most beloved cars, the pickup truck. The launch consisted of a number of demonstrations to showcase the vehicle’s durability.
Demonstrations consisted of a simulation of a 9mm bullet strike, the use of sledgehammers as well as heavy metal balls.
Mr Musk told the audience that Tesla created an “exoskeleton,” adding that “it is literally bulletproof to a 9mm handgun”.
At one point in the demonstration, Tesla’s chief designer Franz von Holzhausen asked the CEO if he could chuck a metal ball at the window of the ‘cybertruck.’
After Mr von Holzhausen’s first throw, the front passenger window smahed, prompting Mr Musk to question whether the throw was a little hard. After trying again and chucking a second metal ball at the back passenger window, this too smashed. “It didn’t go through though, that’s the plus side,” said a shocked Mr Musk.