While the Model S been dominating the luxury segment in the US, for a few years now, in Europe, it faced stiff competition from premium petrol-powered German cars – until now.
The Tesla Model S jumped 30 percent to 16,132 units in 2017 in Europe. Tesla’s Model X is also seeing more success on the continent.
According to market researchers JATO Dynamics (via Auto News Europe), Model S’s sales compare very well to the Mercedes S class, which saw its sales grow 3 percent to 13,359 units. The BMW 7 series had sales of 11,735 units – down 13 percent.
2017 was also the first full year of sales for Tesla Model X in Europe. According to JATO, Model X sales in Europe last year were 12,000 units, about the same as its gas-powered competitor the Porsche Cayenne and about 2,000 more than the BMW X6.
Norway has been the biggest contributor to Tesla’s success in Europe. Electric cars reached a new record high of 52 per cent market share in Norway in 2017 thanks in part to Tesla’s record deliveries and the introduction of a few new models.