The 'Ferraris Of The Mattress World' Are Now In Malta

28th February 2019

The starting price for a Hästens bed is €4,000, which – when you think about the fact that it will last you for the rest of your life – amounts to the cost of an espresso a day.

Hästens, the bespoke bed that takes four tradesmen more than 350 hours to handcraft, has arrived in Malta. Form, the local company renowned for its own luxurious mattresses, has just opened a dedicated showroom for Hästens in Valley Road, Birkirkara, selling beds famed for their horsetail hair stuffing, blue and white check pattern, and six-figure price tags.

“Once we were properly introduced to the Hästens world we were totally transformed,” said Form sales manager Julian Galea. “At Form, we have always maintained that a good mattress is one that provides proper body alignment, combined with comfort and other benefits related to health and hygiene. Hästens delivers all this and much more.”

Known as the Ferraris of the mattress world, Hästens is the chosen brand of the Swedish royal family. It recently made waves after it emerged that the world's largest luxury cruise ship suite — the Regent Suite on the Seven Seas Splendor — will feature the Hästens’ most luxurious Vividus bed, that costs €145,000.

The starting price for a Hästens bed is €4,000, which – when you think about the fact that it will last you for the rest of your life – amounts to the cost of an espresso a day. Although the bed comes with a 25-year guarantee, nobody really knows how long a Hästens bed can last and the company has even stumbled upon one which has been used for over 90 years.

Hästens country manager Domenico Capobianco said the allure behind opening in Malta was that the island had, more and more, become an interesting market for all the prestigious furniture brands and Hästens had been missing.

The Swedish bedmaker, which has been perfecting its craft since 1852, gives the assurance that its beds can change three-thirds of your life: the one-third when you are sleeping; and the two-thirds when you are feeling refreshed and awake from a good night’s sleep.

“It is amazing that in 2019 you can still find a global brand in a highly developed country, which does it all by hand with no rush to speed up production. Each bed only leaves once it is perfect,” Mr Galea said.

Without the ability to properly and thoroughly reset night after night, both the mind and the body will suffer. Hästens's philosophy is a simple one — a good night’s sleep is the human body’s way of self-rejuvenating, mentally and physically. And you can't put a price on that!


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