People in Malta are very nearly the biggest shopping enthusiasts in the European Union when it comes to buying clothes online, according to a new Eurostat survey.
According to a Eurostat survey, 74 per cent of people in Malta who ordered goods/services online in the past 12 months bought clothes online.
Malta was tied with the UK, which is just as keen on shopping for clothes online, and was beaten to the top spot by a slim margin by Romania, where 75 per cent of online shoppers have bought clothes online.
Online shopping is becoming increasingly widespread in the European Union (EU) as consumers appreciate the advantages, such as being able to shop anytime and anywhere, having access to a broader range of products and being able to compare prices easily.
Among people in the EU who had used the internet in the year prior to the 2017 survey, 68 per cent were online shoppers compared with 50 per cent in 2007.
The highest proportions of internet users who shopped online during the previous year were in the United Kingdom (86 per cent), Sweden (84 per cent), Denmark, Germany, Luxembourg and the Netherlands (all 82 per cent).
Over the last 10 years, the share of online shoppers in the EU has increased for all age groups, but most notably for younger internet users aged 16 to 24 years (from 44 per cent in 2007 to 71 per cent in 2017). In Malta, 80 per cent of young people shop online.