Volkswagen is ending production of the Beetle model in 2019, with the firm stating that output would end at its plant in Mexico next July.
The German car company, which is still reeling from the diesel emissions scandal, and making huge investment in electric vehicles, has said that it wants to focus more on family and electric cars, and is whittling down its model range.
The final Beetle models will be available in both coupe and convertible styles.
"The loss of the Beetle after three generations, over nearly seven decades, will evoke a host of emotions from the Beetle's many devoted fans," said Hinrich Woebcken, chief executive of Volkswagen Group of America.
The Beetle was originally designed in the 1930s by legendary engineer Ferdinand Porsche, but the outbreak of war stalled its production, and the plant fell into the hands of Allied forces.
Production began to take off in the late 1940s, and by 1955 a million of the cars were driving on German roads.
Production of the Beetle has ceased and then been revived several times over the decades, with the last of the original design rolling out of VW's Mexican factory in 2003.
And in fact, Mr Woebcken didn't completely rule out the idea that the model could one day be resurrected: "Never say never."