WhatsApp users can now only forward any single message up to five times, whereas before a message could be forwarded up to 20 times by any individual.
The mobile app is renewing its efforts to tackle the spread of false information on the platform. The new forwarding policy had already been already introduced in India six months ago.
Speaking to the BBC, WhatsApp said it had made its decision after "carefully" evaluating the results of its half-year-long test in the country, where WhatsApp is widely used.
"The forward limit significantly reduced forwarded messages around the world," a spokeswoman said. "This will help keep WhatsApp focused on private messaging with close contacts.”
“We'll continue to listen to user feedback about their experience, and over time, look for new ways of addressing viral content."
The use of end-to-end encryption by WhatsApp has limited the firm's ability to spot false reports.
But at the end of last year, the Indian press reported that the government was considering a change to the law that would force Facebook – the company which owns WhatsApp – to police WhatsApp for ‘unlawful’ content.
This would pose a direct challenge to WhatsApp’s use of the encryption technology.