Bad news if you’re a business owner who uses Facebook to promote your wares and target potential new clients - Facebook is planning to change how its news feed works, making posts from businesses, brands and media less prominent.
Facebook CEO Mark Zuckerberg explained that the emphasis going forward would be on content that sparks conversations among family and friends who use the site.
The company confirmed that organisations on Facebook may see the popularity of their posts decrease as the changes take effect over the coming weeks.
"We've gotten feedback from our community that public content - posts from businesses, brands and media - is crowding out the personal moments that lead us to connect more with each other," wrote Mr Zuckerberg.
He said that he and his team felt a responsibility to make sure Facebook was good for people's well-being.
"By making these changes, I expect the time people spend on Facebook and some measures of engagement will go down," added Mr Zuckerberg.
"But I also expect the time you do spend on Facebook will be more valuable."
Malta has the second-highest EU member state rate for social media usage, with 82 per cent of people aged between 16 and 74 having used social networks in 2016.
Hungary leads the pack at 83 per cent while Belgium in third place at 80 per cent.