What’s Trending – Social Media in Malta

In recent years, Malta has witnessed a dynamic transformation in its social media landscape, shaping the way individuals, businesses, and communities connect and communicate. This event, being organised in collaboration with misco, will provide a comprehensive exploration of the current social media trends in Malta, highlighting the impact on society, business, and culture. The results from the ‘misco Social Media Usage Trends Survey 2023/24’ will be presented, providing valuable insights into the strategies, challenges, and opportunities associated with the rapid evolution of digital communication platforms.

The ‘misco Social Media Usage Trends Survey 2023/24’

The ‘misco Social Media Usage Trends Survey 2023/24’ is an annual online survey conducted by misco International among an online audience. Recognising the significant impact of the internet on our behaviour, the survey specifically focuses on social media usage. The goal is to explore the evolving landscape and its implications for various marketing aspects, including elements of marketing communications.

The survey builds upon previous years’ data, as similar investigations were conducted in 2022, 2021, 2020, and 2018. This continuity allows for meaningful comparisons and the identification of emerging trends. The results of this year’s survey promise to provide rich insights into several key areas, including the frequency and depth of social media activity, the effects of social media content, preferences among digital advertising audiences, and trends in online shopping behaviour.

By presenting a comprehensive analysis of social media usage patterns, the survey aims to shed light on the dynamic nature of online interactions and their impact on marketing strategies. The information gathered will serve as a valuable resource for businesses and professionals seeking to navigate and leverage the evolving landscape of social media in the contemporary digital age.

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AGENDA

08:30 Registration + welcome coffee

09:00 Opening speech by Dr Marthese Portelli, CEO, The Malta Chamber

09:05 Presentation of survey results by Rebecca Gera, Director of Marketing and Opinion Research Unit, misco

10:00 Panel Discussion + Q&A

10:45 Closing remarks by Rachel Bondi Attard, Head – Media & Comms. Strategy, The Malta Chamber

11:00 Networking brunch

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SPEAKERS

*more to be announced

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The Malta Chamber reserves the right to reject registrations of non members. Non members are only allowed a maximum of 1 free entrance to The Malta Chamber events per year. The Malta Chamber reserves the right to charge a fee in the case of registrations that go over and above that quota.

The Malta Chamber of Commerce, Enterprise and Industry (The Malta Chamber) is committed to protect the privacy of individuals who communicate with it, use its services, visit its website, and who make use of its online facilities. In this regard, any personal data submitted with this registration will be processed according to our Privacy Policy. During the event, photos will be taken which will be used for marketing purposes.