The second edition of PwC Malta’s Tech Week leaves a lasting impression on AI & Trust

Earlier this month, PwC Malta held its second edition of Tech Week comprising a series of
technology-related events aimed at shedding light on the transformative power of Artificial Intelligence
(AI) and the critical role of trust in this rapidly evolving landscape.

This year’s Tech Week opened with the Intelligent Digital Conference, held at the Hilton on 10 May.
This gathering united C-suite executives and industry leaders to consider the profound impact of AI on
industries and the future of organisations. The conference featured a notable lineup of speakers and
panellists, including leading local business leaders, technology alliance partners, and PwC subject
matter experts from its local office and EMEA network.

Michel Ganado, PwC Malta’s Digital Services Leader, emphasised the importance of understanding the
transformative power of AI in business during his introduction speech. He stated, ”As AI continues to
grow exponentially, business organisations are increasingly relying on data analytics and large data
warehouses to make more timely and informed decisions. The move towards cloud technologies has
also facilitated further this transition. In today’s digital age, data has indeed become the new gold. This
conference and other events being held over the next few days as part of Tech Week 2024, bring to the
fore our firm’s continued investment into the digital space.”

The PwC Digital Services mini expo at the Intelligent Digital Conference also featured booths
showcasing several solutions related to Digital Strategy and Transformation, Business Solutions, Cyber
Security and Privacy, IT managed services & networking, as well as new areas dealing with the creation
of custom digital assets aimed at addressing specific niche areas. The exhibition also featured solutions
from PwC Malta’s technology alliance partners such as Microsoft, Oracle, Salesforce, Hewlett Packard
Enterprise and Acronis as well as hosted a designated space for The Malta College of Arts, Science &
Technology (MCAST), who brought along ‘Reachy’ the semi-humanoid robot.

The continuation of Tech Week featured a joint event with The Malta Chamber of Commerce,
Enterprise and Industry, titled Navigating the Future: Trust in the Digital Age. The event
included two brief presentations followed by a panel discussion on the importance of Operational
Resiliency in the local market. The discussion addressed aspects relevant to both regulated and
non-regulated Maltese businesses, highlighting how organisations can derive long-term sustained
value by becoming operationally resilient.

In addition, PwC Malta hosted a LinkedIn Live session on May 15th, which furthered the discussion on
AI and Trust and delved deeper into strategies for thriving in an age of continuous technology
reinvention. This dynamic session included a brief summary of the topics discussed during the
Intelligent Digital Conference and the key points addressed in the panel discussions, and is still
available on the firm’s LinkedIn and YouTube channels. The Tech Week concluded on 16 May with an
exclusive event for firm Alumni.

PwC’s Digital Services Partner, Andrew Schembri, stated that, “the consistent advancements of
Artificial Intelligence have been revolutionising the business world. That is why we believe it is crucial
to consistently shed light on the topic while providing the necessary support for organisations to
maximise on the benefits of AI. This while keeping their businesses, employees and clients secure. We
hope that this Tech Week provided the right insights for the business community to look forward to
and assess how AI technology can be used as an enabler for their strategy and transformation.”